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3D modeling is the creation of a three-dimensional version of an object. In the rapidly developing e-commerce world, brands need to offer their customers a visually impressive experience. For this reason, they need 3D modeling in order to better understand their products and to market them more effectively.

We can define product customization as customers designing the product they demand according to their own needs, preferences or styles. With product customization, the standard product profile offered to everyone changes. With this customization process, customers have the opportunity to achieve originality by creating their own dominance over the products.

Augmented Reality technology provides customers with virtual information and visual effects in a real-world environment. What is mentioned here is that the product you want to buy can be viewed anywhere. Since the beginning of the concept of online shopping, product images are displayed in one dimension.

Augmented reality and virtual reality technologies, which have been very popular recently, have been used in many sectors and many areas of life for a long time. These two technologies, which do not actually exist but give the impression of being real to the user, are actually quite different from each other. In this article, we draw attention to the differences between augmented reality and virtual reality.

Reality with 3D Models has now become a part of today's digital world. With the spread of this technology, 3D Modeling has developed rapidly and brought various values to brands. Thanks to the integration of augmented reality technology and 3D modeling, which has gained popularity in recent years and will continue to increase in the coming years, product groups have gained a more realistic appearance.

3D Modeling is the result of creating a mathematical model of all surfaces of objects in three dimensions through a software. We can also define 3D models, in which all the details can be seen in a digital environment, as a realistic animation of any design.

In today's e-commerce world, where customer feedback can be obtained instantly and customer profiles can be created in detail, product personalization can now offer more personalized experiences. Products are determined according to everyone's own taste and needs, and advertising campaigns and marketing studies are prepared accordingly.

Augmented reality in e-commerce is a valuable technology that is rapidly spreading today. This technology is most common in daily life. In our country, where almost half of the population is working people, we want to devote the time left from business life to issues that increase our quality of life. However, it can be a serious waste of time to get the products we need in our daily life by going to shopping stores.

Augmented Reality; It is a technology that allows us to view any object as if it were in the environment we are in. With the development of smartphones, we have come across this technology more often. We start to use augmented reality technology in daily life mostly while shopping.